Coors Light has partnered with Kansas City Chiefs’ star quarterback, Patrick Mahomes, for his most unique commercial to date. Mahomes, who has featured in numerous commercials during his seven-year NFL career, will be starring in this new commercial for the beer brand.
According to a report by AdWeek, the Coors Brewery in Golden, Colo will bury a commercial featuring Mahomes in a time capsule. The ad will remain buried until Mahomes retires, which is a clever way to bypass the NFL regulations that restrict players from endorsing alcoholic beverages.
Fans may have to wait a while before they can catch a glimpse of the commercial, but they will have the opportunity to watch the time capsule being buried on a YouTube livestream. The livestream is scheduled for Friday at 9 am MT.
In a clever move, Coors Light recently released a brief sneak peek of Mahomes in an action movie-inspired scene, where he is seen riding atop the speeding Coors Light Chill Train. However, the shoot is halted by an on-set producer who reminds Mahomes of the NFL’s policy on endorsing alcoholic beverages.
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As the quarterback of the Kansas City Chiefs, who have won back-to-back Super Bowls, Mahomes is undoubtedly a sports superstar. It’s clear that his status as one of the most recognizable names in the world of sports is not going to diminish any time soon.
Coors Light’s long-term marketing plan with Mahomes is a brilliant move that football fans will anticipate for years to come. The plan’s longevity ensures that the partnership will be shown for at least a decade, making it an effective marketing strategy for Coors Light.
One can’t help but wonder if Mahomes’ recent commercial deal will inspire other NFL players to partner with alcohol companies as well. It’ll be fascinating to see if this sets a precedent for future collaborations.
